An exclusive domain broker agreement is a legally binding contract between a domain owner (the seller) and a domain broker (the agent) that grants the broker exclusive rights to represent and negotiate the sale of the domain name on behalf of the owner. This agreement typically includes the following key elements:

Exclusive Representation: The agreement stipulates that the domain owner exclusively authorizes the broker to act as their sole representative for the sale of the domain. This means that during the term of the agreement, the owner cannot engage other brokers or sell the domain independently.

Term and Termination: The contract specifies the duration of the exclusive agreement, which is typically a defined period, such as 90 days or six months. It may also outline conditions or reasons for termination, such as breach of contract or failure to achieve a sale within a specified timeframe.

Commission and Fees: The agreement outlines the compensation structure for the broker. This usually involves a commission or fee structure, which is a percentage of the final sale price. The specific commission rate and how it’s calculated should be clearly defined in the contract.

Listing Price and Authority: The domain owner grants the broker the authority to determine the listing price for the domain. The agreement may specify that the broker has the discretion to adjust the price based on market conditions or buyer interest, within certain predefined limits.

Marketing and Promotion: The broker’s responsibilities regarding marketing and promotion of the domain should be detailed in the agreement. This might include strategies for advertising, outreach to potential buyers, and any associated costs.

Confidentiality: Both parties typically agree to maintain the confidentiality of sensitive information related to the domain sale, including the owner’s identity and financial details.

Ownership and Transfer: The agreement may outline the process and responsibilities for transferring ownership of the domain to the buyer once a sale is completed, including any escrow services that may be used.

Dispute Resolution: Procedures for resolving disputes between the owner and the broker, such as mediation or arbitration, may be included in the contract.

Legal Obligations: The contract should specify that both parties will adhere to all relevant laws and regulations governing domain name sales and transactions.

An exclusive domain broker agreement is designed to protect the interests of both the domain owner and the broker by establishing clear terms, responsibilities, and expectations. It’s essential for both parties to carefully review and understand the terms of the agreement before signing, as it legally binds them to the outlined terms and conditions for the duration of the agreement.

In short, in order to sell a domain, PrimeLoyalty.com and our clients agree to an exclusive listing and marketing agreement. This arrangement enables the PrimeLoyalty.com team to advertise the asset for sale to qualified, targeted buyers exclusively. This ensures there is no confusion and that a potential buyer is only dealing with one person throughout the entire process.